For our Spring Summer 2016 ’SORRY’ campaign, we took artist YVES SUTER for a hike.

On STOOS, high above Lake Lucerne in the heart of Switzerland and at the shore of the Baltic Sea, Yves captured Julian, his mum and his friends.
A breath of fresh air and the panoramic view turns the scenery into a postcard from paradise.
Swissness at it’s best. Sorry, not sorry, never sorry.